Brand Identity Development for Canned Wine

Country Water is a new canned wine brand born and raised in North Carolina. Southerners take their local pride seriously, and until now, there wasn’t a canned wine they could truly call their own. These wines are made with locally-grown fruit, no artificial flavors, and just the right amount of Southern charm. Plus, the cans are super convenient - perfect for tossing in a beach bag or enjoying on the front porch after a long day. The brand’s signature color is a bold grape, designed to pop against the playful fruit-inspired hues that match each flavor. And yes, there’s a nod to Carolina blue in there - it wouldn’t be right without it. While the products were coming together, I pitched names and taglines that kept the southern-country vibe alive and gave the brand a little extra personality.