CRAFTING DIGITAL GOODS SINCE — 2020


BOULA
BASKHAIROUN
BASKHAIROUN
BASKHAIROUN
I’m Boula Baskhairoun — a seasoned website designer passionately coupling neuroscience and marketing to create digital experiences and solutions for over 5 years.
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My passion lies at the intersection of art, technology, and science, leveraging psychology to create visually captivating interfaces and elevate overall digital experiences.
I hold a Bachelor of Arts in Psychology, a foundation that provides me with a deep understanding of cognitive behavior and decision-making processes. This, coupled with my experience as a web designer, places me in a unique and competitive space in the web design world, allowing me to create digital experiences that seamlessly blend aesthetics, functionality, and psychology to drive engagement and conversions.
Framer
Custom Website Builder Tool
94%
Framer
Custom Website Builder Tool
94%
Framer
Custom Website Builder Tool
94%
Figma
Professional Design Software
92%
Figma
Professional Design Software
92%
Figma
Professional Design Software
92%
Slack
User Interface Design Tool
90%
Slack
User Interface Design Tool
90%
Slack
User Interface Design Tool
90%
Freelance Web Designer
Self-Employed
2023 — Present
Design and develop SEO-optimized, conversion-driven professional websites. Specialized in UX/UI design, branding, and CRO to enhance user engagement and business growth.
Freelance Web Designer
Self-Employed
2023 — Present
Design and develop SEO-optimized, conversion-driven professional websites. Specialized in UX/UI design, branding, and CRO to enhance user engagement and business growth.
Freelance Web Designer
Self-Employed
2023 — Present
Design and develop SEO-optimized, conversion-driven professional websites. Specialized in UX/UI design, branding, and CRO to enhance user engagement and business growth.
Behavioral Research Analyst
University of Memphis
2021 — 2023
Examined how design psychology influences consumer behavior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.
Behavioral Research Analyst
University of Memphis
2021 — 2023
Examined how design psychology influences consumer behavior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.
SEO Specialist
Spark Creatives
2022 — 2024
Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.
SEO Specialist
Spark Creatives
2022 — 2024
Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.
SEO Specialist
Spark Creatives
2022 — 2024
Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.
SEO Specialist
Spark Creatives
2022 — 2024
Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.
Behavioral Research Analyst
University of Memphis
2021 — 2023
Examined how design psychology influences consumer behvaior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.
Behavioral Research Analyst
University of Memphis
2021 — 2023
Examined how design psychology influences consumer behvaior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.
Junior Designer
Pulse Creatives
2020 — 2021
Assisted in rebranding projects, maintaining cohesive visual identity across digital platforms. Developed wireframes, style guides, presentations, and prototypes for a multiple of website developments.
Junior Designer
Pulse Creatives
2020 — 2021
Assisted in rebranding projects, maintaining cohesive visual identity across digital platforms. Developed wireframes, style guides, presentations, and prototypes for a multiple of website developments.
Junior Designer
Pulse Creatives
2020 — 2021
Assisted in rebranding projects, maintaining cohesive visual identity across digital platforms. Developed wireframes, style guides, presentations, and prototypes for a multiple of website developments.
120+
Projects Completed
120+
Projects Completed
120+
Projects Completed
150+
Satisfied Clients
150+
Satisfied Clients
150+
Satisfied Clients
100+
Positive Reviews
100+
Positive Reviews
100+
Positive Reviews
FRAMER
PHOTOSHOP
FIGMA
ILLUSTRATOR
FRAMER
PHOTOSHOP
FIGMA
ILLUSTRATOR
Bachelor of Arts in Psychology
University of Memphis
2020 — 2023
Specialized in consumer behavior, decision-making, and neuroscience, gaining a deep understanding of the psychological principles that shape human behavior, interactions, and perceptions.
Bachelor of Arts in Psychology
University of Memphis
2020 — 2023
Specialized in consumer behavior, decision-making, and neuroscience, gaining a deep understanding of the psychological principles that shape human behavior, interactions, and perceptions.
Bachelor of Arts in Psychology
University of Memphis
2020 — 2023
Specialized in consumer behavior, decision-making, and neuroscience, gaining a deep understanding of the psychological principles that shape human behavior, interactions, and perceptions.
Diploma in Graphic Design
Self Taught University
2020 — 2022
Developed a strong foundation in typography and digital design, honing skills in UI/UX principles to create visually compelling and user-friendly interfaces.
Diploma in Graphic Design
Self Taught University
2020 — 2022
Developed a strong foundation in typography and digital design, honing skills in UI/UX principles to create visually compelling and user-friendly interfaces.
Diploma in Graphic Design
Self Taught University
2020 — 2022
Developed a strong foundation in typography and digital design, honing skills in UI/UX principles to create visually compelling and user-friendly interfaces.
Looking to start a project or you need consultation? Let's chat!