CRAFTING DIGITAL GOODS SINCE 2020

BOULA

BASKHAIROUN

BASKHAIROUN

BASKHAIROUN

I’m Boula Baskhairoun — a seasoned website designer passionately coupling neuroscience and marketing to create digital experiences and solutions for over 5 years.

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My passion lies at the intersection of art, technology, and science, leveraging psychology to create visually captivating interfaces and elevate overall digital experiences.

I hold a Bachelor of Arts in Psychology, a foundation that provides me with a deep understanding of cognitive behavior and decision-making processes. This, coupled with my experience as a web designer, places me in a unique and competitive space in the web design world, allowing me to create digital experiences that seamlessly blend aesthetics, functionality, and psychology to drive engagement and conversions.

Framer

Custom Website Builder Tool

94%

Framer

Custom Website Builder Tool

94%

Framer

Custom Website Builder Tool

94%

Figma

Professional Design Software

92%

Figma

Professional Design Software

92%

Figma

Professional Design Software

92%

Slack

User Interface Design Tool

90%

Slack

User Interface Design Tool

90%

Slack

User Interface Design Tool

90%

Freelance Web Designer

Self-Employed

2023 — Present

Design and develop SEO-optimized, conversion-driven professional websites. Specialized in UX/UI design, branding, and CRO to enhance user engagement and business growth.

Freelance Web Designer

Self-Employed

2023 — Present

Design and develop SEO-optimized, conversion-driven professional websites. Specialized in UX/UI design, branding, and CRO to enhance user engagement and business growth.

Freelance Web Designer

Self-Employed

2023 — Present

Design and develop SEO-optimized, conversion-driven professional websites. Specialized in UX/UI design, branding, and CRO to enhance user engagement and business growth.

Behavioral Research Analyst

University of Memphis

2021 — 2023

Examined how design psychology influences consumer behavior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.

Behavioral Research Analyst

University of Memphis

2021 — 2023

Examined how design psychology influences consumer behavior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.

SEO Specialist

Spark Creatives

2022 — 2024

Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.

SEO Specialist

Spark Creatives

2022 — 2024

Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.

SEO Specialist

Spark Creatives

2022 — 2024

Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.

SEO Specialist

Spark Creatives

2022 — 2024

Optimized website structure and content to improve search rankings and drive organic traffic. Conducted in-depth keyword research, competitive analysis, and performance tracking to refine SEO strategies.

Behavioral Research Analyst

University of Memphis

2021 — 2023

Examined how design psychology influences consumer behvaior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.

Behavioral Research Analyst

University of Memphis

2021 — 2023

Examined how design psychology influences consumer behvaior and decision-making, analyzing visual hierarchy, typography, and color theory to enhance user engagement and conversions.

Junior Designer

Pulse Creatives

2020 — 2021

Assisted in rebranding projects, maintaining cohesive visual identity across digital platforms. Developed wireframes, style guides, presentations, and prototypes for a multiple of website developments.

Junior Designer

Pulse Creatives

2020 — 2021

Assisted in rebranding projects, maintaining cohesive visual identity across digital platforms. Developed wireframes, style guides, presentations, and prototypes for a multiple of website developments.

Junior Designer

Pulse Creatives

2020 — 2021

Assisted in rebranding projects, maintaining cohesive visual identity across digital platforms. Developed wireframes, style guides, presentations, and prototypes for a multiple of website developments.

120+

Projects Completed

120+

Projects Completed

120+

Projects Completed

150+

Satisfied Clients

150+

Satisfied Clients

150+

Satisfied Clients

100+

Positive Reviews

100+

Positive Reviews

100+

Positive Reviews

  • FRAMER

  • PHOTOSHOP

  • FIGMA

  • ILLUSTRATOR

  • FRAMER

  • PHOTOSHOP

  • FIGMA

  • ILLUSTRATOR

Bachelor of Arts in Psychology

University of Memphis

2020 — 2023

Specialized in consumer behavior, decision-making, and neuroscience, gaining a deep understanding of the psychological principles that shape human behavior, interactions, and perceptions.

Bachelor of Arts in Psychology

University of Memphis

2020 — 2023

Specialized in consumer behavior, decision-making, and neuroscience, gaining a deep understanding of the psychological principles that shape human behavior, interactions, and perceptions.

Bachelor of Arts in Psychology

University of Memphis

2020 — 2023

Specialized in consumer behavior, decision-making, and neuroscience, gaining a deep understanding of the psychological principles that shape human behavior, interactions, and perceptions.

Diploma in Graphic Design

Self Taught University

2020 — 2022

Developed a strong foundation in typography and digital design, honing skills in UI/UX principles to create visually compelling and user-friendly interfaces.

Diploma in Graphic Design

Self Taught University

2020 — 2022

Developed a strong foundation in typography and digital design, honing skills in UI/UX principles to create visually compelling and user-friendly interfaces.

Diploma in Graphic Design

Self Taught University

2020 — 2022

Developed a strong foundation in typography and digital design, honing skills in UI/UX principles to create visually compelling and user-friendly interfaces.

Looking to start a project or you need consultation? Let's chat!

Memphis, TN

+1 (201) 755 8375